Awarda
Awarda is a prestigious private awards program that aims to recognize and celebrate excellence in students, groups, and professionals.
Project information
Type: Web Design
Client: Freelance
Date: 17.01.2023
The primary goal of the Awarda program is to develop an interface that is visually captivating and user-friendly, effectively showcasing the accomplishments of the honorees while also embodying the esteemed reputation of the Awarda brand.
Design Methodology
Discover
Gain a thorough knowledge of the tea shop's desired user experience, target audience, and commercial objectives.
Ideate
Explore ideas with the tea store owner and incorporate their vision and preferences throughout the design process.
Branding
Create a distinct logo, a color palette, and typography that reflects the required brand personality.
Prototype
Create a design style that reflects the values of the tea establishment, integrating clean lines, modern font, and brilliant colors.
Design
Combined the visual identity and brand elements to produce a visually attractive and user-friendly interface.
Brief & Brainstorm
I worked closely with the tea shop's owners during the briefing and brainstorming phase to grasp their vision, goals, and target audience. I learned a lot about the shop's unique selling points, consumer preferences, and intended user experience through in-depth interactions. This data served as the foundation for further design decisions.
Style and Tone
I designed a style and tone that corresponded with the tea shop's brand identification in order to produce a unified and visually appealing website. The chosen style includes aspects of elegance, tranquillity, and natural beauty, expressing the essence of the teas available. The color scheme was earthy and relaxing, while the typography selections emphasized legibility and sophistication.
A sense of refinement was conveyed by the color scheme, which featured soft gradients and muted tones. In order to ensure readability and elegance, the typography choices were carefully chosen to complement the overall aesthetic.
Branding
Branding played a crucial role in the UI design of Awarda. We created a distinctive logo that embodied the essence of the program, incorporating elements that symbolized excellence and achievement. Consistent branding elements, such as typography, colors, and visual motifs, were applied throughout the interface to reinforce the Awarda brand and create a cohesive user experience.
Hi-Fi Design
With the branding and style guidelines in place, I proceeded to create the high-fidelity (Hi-Fi) design. This involved crafting detailed wireframes, refining the layout, and meticulously designing each screen and interaction. The UI elements were carefully positioned to prioritize the display of honorees' achievements, ensuring they were prominently showcased while maintaining a visually appealing and intuitive interface.
Conclusion
Working on the Awarda project was an exciting opportunity to create a cutting-edge UI design that celebrated excellence. By collaborating closely with the Awarda team, I was able to translate their vision into a visually captivating and user-friendly interface. The final design successfully highlighted the achievements of the honorees and reflected the prestige of the Awarda brand.
I am proud to have contributed to this prestigious awards program and to have played a role in recognizing and celebrating excellence.